Native application files are preferred ad submission format.
Platform: Macintosh or PC, Accepted Media: CD-Rom, Zip, etc. Native File Formats: Adobe Acrobat, QuarkXPress, PageMaker, InDesign, Photoshop, Illustrator, Freehand
• File should be built to exact size of ad.
• All fonts and supporting graphics must be included with ad.
• Raster based images should be 300 dpi after scaling.
• Raster based line art should be 2400 dpi after scaling.
• All elements must be created out of 4-color process.
• Any RGB elements will require conversion and may not reproduce as expected.
• RGB to CMYK conversions will require additional processing. The following ripped and trapped composite file formats are also accepted.
Composite File Formats: Brisque, DCS, LW/CT, TIFF-IT, PDF. Linework Resolution: 2400 dpi. Contone Resolution: 300 dpi. Trap Size: 0.003 inch or 7 pixel
• Files must be built to exact size of ad.
• Files must not include any registration marks, crop marks or any other tags in the file.
• Any bleed required must be included in the file.
• If the file is not built to proper size, additional processing will be required. Generic PDF files are not recommended for ad submission.
If a PDF format must be supplied, make sure that all requirements for native format above are met before generating the PDF file. The file size requirements must also match the composite file format above.
Note: A color proof must be provided with each color ad, and a B/W proof must be provided with each B/W ad.
All files go through an extensive quality check to insure the integrity of the file and the quality of the scans provided. Files that do not meet the requirements for quality printing will be questioned before being processed.
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| Width | x | Depth | |
| Full Page (live area) | 7" | x | 9 1/2" |
| Full Page Bleed | 8 1/4" | x | 10 3/4" |
| Full Page Trim | 8" | x | 10 1/2" |
| 2/3 page | 4 5/8" | x | 9 1/2" |
| 1/2 page horizontal | 7" | x | 4 5/8" |
| 1/3 page-vertical | 2 1/4" | x | 9 1/2" |
| 1/3 page-square | 4 5/8" | x | 4 5/8" |
| 1/6 page | 2 1/4" | x | 4 5/8" |
| 1/12 page | 2 1/4" | x | 2 1/8" |
| Spread (live area) | 15 1/2" | x | 10" |
| Spread Bleed | 16 1/4" | x | 10 3/4" |
| Spread Trim | 16" | x | 10 1/2" |
| Spread Gutter | 1/2" |
Advertisers are protected against rate increases with a 90 day notice.
Advertisers and advertising agencies assume liability for all content (included text, representation and illustrations
A 15% commission is allowed to recognized advertising agencies. 2% is allowed if paid in 10 days, net due in 30 days.